IM Agency

Guest Blog: What is Success in Life?


I am Jonathan Hulton, the CEO and Founder of iM Agency.

What is success? Sorry but unfortunately I cannot answer that question for you. The only person who can is you.

Success means something different for everyone; having your own family could be success, maybe it’s buying a home, or getting your dream job. But when do you know you’ve reached success? Do you even know how you would define it? Most of us would probably think of a successful person as someone with significant cash in their bank account or at the top of their career ladder.

However, the reality of it may shock you. In fact, the people who fit the conventional definition of a successful person will tell you quite the opposite. Billionaire Richard Branson thinks success is about happiness. On LinkedIn, he wrote “Too many people measure how successful they are by how much money they make or the people they associate with” In my opinion, true success should be measured by how happy you are”


Huffington Post co-founder Arianna Huffington says that money and power are great, but it isn’t enough. She believes there should be a third metric involved.

Billionaire investor Mark Cuban also said that you don’t need money at all to be successful and that success means waking up in the morning with a smile on your face, knowing it’s going to be a great day.

Perhaps the one that stood out to me was when I saw that legendary investor Warren Buffet values relationships above all else. This is the one I can relate to the most in fact. Being one of the wealthiest people in the world with a net worth of $77.4 billion, he still says that success has nothing to do with money or fame. At an annual meeting with shareholders, he actually stated “I measure success by how many people love me”

Acclaimed author Maya Angelou believed success is about enjoying your work, Bill Gates said that it’s about making an impact on society, spiritual teacher Deepak Chopra said success is about constant growth and Obama said it is all about aiming to change lives.

Looking for ways to be successful in life? Ways to be successful in business? Personally, I don’t think searching ‘how to get success’ will do you much good.

So what’s my success? My steps to success in life include 3 easy things. There’s no need to go around reading success articles to find the true meaning. Just follow these three points.

1 Surround yourself with great people.

2 Prioritise your relationships. Family first.

3 Learn when enough is enough.

So what is a successful business? For some people, success in business is defined by monetary awards, while others say it’s all about having a positive impact- on the world, clients and employees.

Is it about providing value for the people you work with?  Is it a gradual realisation of a worthy goal? Is it about having goals and accomplishing them? Maybe it’s about not having to focus on the money; if there is something more fulfilling than money within business, that could be success?

My idea of success in business is even more simple than my life success story. In fact, I can explain it in one simple step:

  • Don’t bite off more than you can chew but live life to the full. Treasure your relationships and invest into them.

Looking for success? Only you can create such a thing.

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