Do You Dare to Share? The Magic of Personal Storytelling
BLOG 16 Nov, 2018
There’s a reason why personal marketing is on the rise. But why?
It’s all about connectivity, with one huge factor being trust. If you feel connected to something, you trust it- and isn’t that what relationships are all about? Trust?
It’s not just trust with your partner at home, your parents, your children, your friends. It’s about business relationships too. After all, business is all about building relationships. Agree?
“Train Arriving at Platform Trust”
As a business, have you ever sat down over your social media account and thought “What do I share today?”, “What will get engagement?” or “What will truly connect with my audience?
First of all, it depends on the platform. But as a B2B brand, you are in the right place.
Many people think that LinkedIn is a place for strictly business talk and corporate posts only. Maybe so, however, who said you can’t get a little personal.
In fact, I am a true believer in personal storytelling on whatever the platform – you have probably seen me posting my fair share of personal anecdotes. But why do we do this on LinkedIn?
We’ll let you in on a secret…
LinkedIn IS the best place to share more personal, engaging content. In a crowded space full of business posts, you could connect with someone on a personal level and deliver value to someone who truly needs it.
Did you know that consumers are 92% more likely to trust a recommendation from a friend or family rather than an advertisement?
Think of your personal declaration acting as a familiar face- a connectable one, similar to that of a friend or family member. Being relatable and honest, all while giving your readers/watchers some valuable information; that’s spot on.
Game of Truth and Dare
This personal style of content – while it gets the comments, likes, and impressions – isn’t for the faint-hearted. If you aren’t comfortable putting yourself out there, it won’t be easy. However, that is precisely what you have to do.
While you have been able to post videos on LinkedIn for a while now, it is the story based updates alongside the video that help the engagement and traction build.
You have to be willing to speak some truth – and you will have to pluck up some courage if you have never done it before.
It may be a social media game of truth and dare, but it will be worth it when you realise that nearly all your audience base can relate to what you’ve shared.
Once Upon a Time in a Business
Stories are everywhere. Everyone you meet, every encounter you make, every building you walk into, every bus you take, there’s a story behind it.
Do you ever stop to think;”I wonder what that person goes home to at night?”, “ I wonder how that shop assistant is feeling today?” “I wonder why this building was built, and when?”
There’s a story behind everything and every person’s life. At the end of the day, every human is just that – human. We all have more in common than you think and your experiences probably overlap someone else’s.
So when you share a personal snippet and heartfelt story, who knows who that could resonate with?
When it comes to your business and getting the word out, the goal is to put a personality to it, which clicks with your target audience. To do that, it’s important to tell your story.
For businesses, it is every aspect of your marketing – with social media being a key factor.
Keep in Mind Three Key Aspects:
- Relatable personality/characters – keep in mind your target audience and your current client base. The types of stories you tell need to touch home
- A well-defined beginning, middle and end – don’t leave your audience hanging unless carried on in a future post.
- Emotion- what emotion are you trying to get your audience to relate to? Is it a sad story?Do you want to share honestly some part of your past? Do you want to make your audience laugh? Your story should reflect the emotion and it should be told with this in mind.
Final Slice of the Story
Final words of advice – put yourself in the audience’s shoes.
Focus your stories on issues/concerns/queries that your audience may typically have, and don’t forget to show them how this specific story benefits them.
As human beings, we are psychologically wired to enjoy a good story.
It helps us understand concepts easier, and it appeals to our emotions and sense of empathy.
You could try and sell a product or pitch a sale forever, but no one will care unless you give them a real reason to.
Give an extra layer of emotion and you could stand out on LinkedIn (and other social media platforms) more than ever. It could be the key to kick-starting your B2B lead generation and networking like a pro!